Housing providers Bromford and Flagship have announced plans to merge, forming a 78,000-home provider
The combined organisations would be known as Bromford Flagship.
Under the proposals, the two housing providers would come together to form a 78,000-home provider called Bromford Flagship.
As Bromford Flagship, the organisation would have additional financial capacity and be able to deliver 2,000 homes each year for the next 30 years, with an aim of providing 50% of these homes at social rent.
Flagship owns over 32,000 homes around the East of England, whereas Bromford owns 46,000 homes across central and South-west England.
The merger will not affect the rent or tenancy agreements of Bromford customers
Bromford Flagship have asserted that the housing association will maintain the commitment that both organisations have to local accountability as well as a locally focused teams system and delivery model.
New intitiatives formed as part of the merger include a new digital offering for customers and colleagues, the creation of a new ‘Place Standard’ to develop urban areas, as well as a new research and development team and learning academy.
Peter Hawes, chair of Flagship, and Steve Dando, chair of Bromford, commented:
“The need for affordable homes, the quality of service that we provide to customers and an absolute focus on place has never been more important.
“The need for strong housing associations that can deliver at scale has also never been greater. As forward thinking organisations we have robustly reviewed the benefits from coming together and strongly believe that we can do more for our existing and future customers.
“Our aim is to secure significantly increased investment, to improve existing services and deliver more benefits for current and future customers. We are excited about the huge potential this opportunity offers and the difference it could make to people’s lives and local communities”.
Bromford and Flagship will spend the upcoming months discussing and consulting the proposals with customers and colleagues.
