Quartix explores how vehicle tracking systems can help enforce your company speeding policy and make journeys safer for your drivers
Government data for recent years shows that approximately half of all vehicles exceeded the speed limit on 30 mph roads with a tendency to do so when those roads were quieter. When asked their reason for breaking the speed limit on these roads, most drivers cited matching the speed of other drivers on the road or believing the limit is too low, a mindset that can have terrible consequences.
It’s your responsibility to reduce the risk of accidents by monitoring your fleet’s driving style. Creating a company speeding policy and using vehicle tracking to help you enforce it is a great first step.
In this article, we’ll explore the many ways a vehicle tracking system can:
- Inform your company speeding policy and ensure it’s adhered to
- Drive down incidences of speeding across your fleet
- Make journeys safer for your drivers and other road users
- Eliminate the consequences of speeding for your business by coaching your drivers.
The impact of speeding on your company
Speeding can negatively affect your company across the board. Even a single incident of speeding can result in:
- Fines – Speeding tickets, especially speeding that results in an accident, can accumulate huge expenses for your company.
- Damage to your brand reputation – Any vehicle that bears your logo is representing and advertising your company and speeding is a negative reflection on your business.
Over time, multiple instances of speeding can result in:
- Vehicle wear and tear – Harsh braking and acceleration that accompany excessive speeding can wear down your tyres and put unnecessary strain on your vehicle’s systems.
- Driving bans – Should any of your drivers lose their licence, you could see lost wages, contracts and customers.
- Excessive fuel expenses which affect your bottom line.
The benefits of reducing speeding
A concerted effort to reduce incidences of speeding can bring great benefits to your company, such as:
- Protecting your drivers by mitigating risk and reducing the chances of accidents.
- A better company reputation
- Improving customer satisfaction by reducing delays due to driver/vehicle downtime.
- Measurable cost savings
Using vehicle tracking to ensure adherence to your speeding policy
With a vehicle tracking system, you can spot drivers who exceed a certain speed. At Quartix, this capability comes through our speed analysis report, which can be set up to be automatically emailed to you. Instantly identify drivers who have gone over a speed threshold and can take action, according to the terms of your company speeding policy.
The Quartix vehicle tracking system also assigns drivers a daily speed score based on their driving performance, of which speed is a factor. These scores are colour-coded and make it easy for you to see who is driving well and who needs coaching.
The driving style league table is also a useful tool for looking at driver performance across your entire fleet. Drivers with low scores stand out on the league table, meaning you can easily identify which drivers need the most attention. Look for a correlation between those drivers with low scores and high amounts of vehicle maintenance or excessive fuel costs.
How can you use this information to coach drivers?
If a driver has violated your company speeding policy, it’s better for your business, the general public and the driver themselves that you take action right away.
“Anyone going a mile over the speed limit is breaking the law, so we are serious about looking at speeding. But we correlate to it to driving time, too–was it an instance of over-taking or were they speeding consistently?
“The absolute key to this is data, making sure we have reliable data from our vehicle tracking syste,” says, Jerry Hughes, TXM Plant Hire Ltd.
With a company speeding policy backed by informative data from a vehicle tracking system, you will have all the tools you need to coach your drivers into better driving behaviours and avoid the consequences that speeding can have on your business.
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