Hayfield has promoted Andy Morris, former operations director, to the role of managing director, as co-founder Mark Booth becomes chairman
The company forecast it would double turnover during 2021 to £100m, and that target could well be surpassed, due to sales performance in the first four months of this year, resulting in a current order book of £82m.
Well over 300 homes will be delivered across middle England at eight eco-friendly developments.
Sector experience
Andy Morris has worked alongside Mark Booth since 2006 when he joined Banner Homes Midlands Division.
Morris was promoted to contracts manager at Banner in 2011 and following the takeover by CALA Homes three years later, he progressed through other housebuilding firms to the position of construction director, before re-joining Booth and other previous colleagues at Hayfield in 2018.
Driving this business forward
Mark Booth, chairman of Hayfield said: “The timing is right for us to acknowledge the vital role Andy Morris plays in driving this business forward day in day out.
“He has recently recruited a senior team of highly experienced construction professionals, enabling him to progress to the role of managing director.
“The whole company is behind this internal promotion, and it will enable me to invest more time in the continued growth and diversification of Real Estate Capital Holdings, which is Hayfield’s parent company.”
Andy Morris, managing director of Hayfield, added: “Pausing work on all of our construction sites in March 2020, and then restarting work only six weeks later with robust socially distanced Covid secure protocols, is a business challenge no one in the construction industry could have ever foreseen.
“For Hayfield it was a turning point, as the £85m of new equity and debt finance we had secured – and our entrepreneurial can-do attitude – enabled us to press on with construction ahead of the vast majority of our competitors.
“We also broke ground on three major development sites within a four-week period at a time when the house selling market was still under severe Covid-19 restrictions.
“Our exceptional family homes located in prime semi-rural locations wholeheartedly respond to what today’s aspirational buyers want, resulting in today’s formidable order book value. Most of our homes are reserved several months in advance of completion.
“I am delighted to become managing director of this brilliant business and relish the challenge of working towards our goal of delivering 500 homes a year.”
