Canada Israel and Avanton have submitted a planning application for a £250m Wembley housing development, providing 515 new homes, commercial space, and more
A 2.5 acre (1.26 hectare) Wembley Point site on Harrow Road in the London Borough of Brent will be regenerated to create a residential-led development known as Stonebridge Place.
The Wembley housing development has a GDV value of up to £250 million providing 515 new homes of mixed tenure, 1,200 sq ft of commercial space, new boxing gym with public café, landscaped gardens, pedestrian boulevards and new water features.
Of the 515 new homes, 341 will be for market sale, with 35% reserved for affordable housing comprised of 57 shared ownership and 117 affordable rent homes.
Stonebridge Place is in addition to the already completed WEM Tower London, with its 439 new homes and a similar array of useful services and utilities.
The Wembley housing development will bring significant benefits to the local population
The Stonebridge Place proposals include:
- a civic square
- green pedestrian boulevard
- children’s play areas
- resident’s gardens at ground and podium levels
The new civic square will provide a great spot for food markets in addition to the new Wembley outdoor Film Festival and Art & Antiques Market.
The green pedestrianised route will run throughout the site, linking the various buildings and landscaped areas and the resident’s green garden and canal side walkway will include a water feature created from Wembley Brook.
Other benefits include the pedestrian and cycle pathways, road improvements, public benches, new lighting for security at night, substantial new planting including trees and active retail and office space on a new promenade from the station onto Harrow Road.
Design and architecture: three striking buildings of glass and terracotta
The Wembley housing project is located just south of Wembley Park and National Stadium and adjacent to Stonebridge Park Station (Bakerloo Underground Line).
The first of the three new buildings is a 32 storey focal triangular tower with glass and green terracotta façade providing 266 one, two and three bedroom market sale apartments over a new double height residential lobby, complete with flexible commercial space.
The second stepped building, rising from 10 to 20 storeys, will have a glass and beige brick façade with balconies. It will provide 249 mixed tenure homes and flexible commercial space, with a large podium garden at first floor level.
The third building will be three storeys high providing a new charity boxing gym and public café with a glass and bronzed-black terracotta façade.
The planning application has included significant community and stakeholder consultation
The Wembley housing development project team include Canada Israel, the landowner and developer; Avanton, the development manager and project consultant; award winning architects Patel Taylor; and Pell Frischmann advising on the environment and water features.
The planning application has taken into account the views of stakeholders and the local community to ensure all voices are heard. It follows the completion of the permitted development conversion of an existing 21 storey office building on site, originally built in 1965 and known as Wembley Point Tower, which has been successfully transformed into a residential building in January 2022, rebranded as WEM Tower London providing 439 new homes and amenities.
Stonebridge Place: a new destination for South Wembley
Managing director of Canada Israel UK Gil Selzer commented:
“This proposed residential-led development at Wembley Point is a major urban regeneration project that will create a new destination for South Wembley. Stonebridge Place marks the next step in Canada Israel’s international expansion plans and building a strong real estate presence in the London property market.”
Omer Weinberger, CEO of Avanton, added:
“Avanton are delighted to be partnering with international property company Canada Israel on this major urban regeneration scheme in Wembley which will provide market sale, BTR and social housing provision.”
