The latest survey from Showerstoyou.co.uk reveals why a portion of the British public are reluctant to buy smart home technology
The survey quizzed the British public to reveal their fears towards smart home technology.
Showerstoyou found that 39% of Brits are reluctant to buy smart home devices and appliances because they believe they are vulnerable to potentially devasting ‘cyber-attacks/hacking’.
Despite an active effort by manufacturers and retailers alike to make smart home technology more affordable, 36% still consider them to be ‘over-priced’. Equally, 36% are worried about ‘data privacy’ when it comes to managing smart home technology – with the risk of a serious cyber-breach potentially exposing their personal details such as name, address and bank details to opportunist criminals.
The Managing Director of Showerstoyou.co.uk said: “Smart home technology has come leaps and bounds over the last decade. Now the market has a range of smart devices and appliances to make everyday tasks at home easier and efficient.
“As they have advanced in their development, more features have been included to provide added value for existing and potential customers. The research certainly shows that there are features Brits are more aware of than others, despite not owning any smart home technology themselves.
“Perhaps more interestingly, it highlights how the risk of a cyber-attack or breach, is factoring prominently in the decision-process of consumers to adopt the technology in their home.
“Looking into the future, as the understanding and security of smart home devices and appliances significantly improves, non-users will undoubtedly become less skeptical and more willing to try the technology”.
The survey also asked those who do not own smart technology to list the most recognisable devices and found that 71% of respondents are most aware of ‘digital assistants such as the Amazon Echo and Apple’s Homepod.
With digital assistants dominating the current market – it’s unsurprising to find that this type of tech ranked top.
