The Build Chain explores the barriers to digital transformation and the steps to optimising your procurement business
From BIM, to online project management systems and procurement platforms, the digital transformation of the construction industry is already well underway. Our sector is using digital tools to improve workflow management, streamline processes, and automate repetitive tasks, leading to increased efficiency and productivity on site.
However, some barriers to widespread digital adoption remain. Resistance to change, skills gaps, and perception of risk are just some of issues threatening the construction industry’s ability to fully realise the potential benefits of digital transformation.
To successfully reap the benefits of implementing new digital solutions, contractors need to invest in training, scale gradually, and share their success stories.
Start small and scale gradually
When implementing new software or digital solutions, many issues can be mitigated by starting small and scaling gradually. Pilot projects or smaller-scale implementations can be used as learning experiences that help identify challenges, refine processes, and build confidence in new technologies before scaling up.
Beginning with a smaller implementation can help lower the perceived risk of implementing new technology within an organisation and can help gradually encourage those who are initially resistant to change to make use of new digital solutions.
Digital training and education
Good software providers should provide their own comprehensive training materials to help their users get the most from their products. These materials can be used to help increase confidence in using the solution and streamline the transition from old to new.
In addition to utilising the training materials provided by software companies for their specific products, investing in digital education and upskilling programmes for employees can help ensure they are proficient in using digital tools and technologies.
Leaving teams prepared for a digital transition can remove any apprehension they have about the change and increases the chance that new systems will be rolled out smoothly.
Sharing digital success stories grows confidence in procurement
Case studies and testimonials can significantly influence buying decisions. Therefore contractors experiencing tangible benefits from a digital solution should share their successes to encourage widespread adoption across the industry.
Digital transformation will benefit the entire construction industry through things like improved productivity, cost savings and quality enhancements, so sharing positive experiences with new technology can help encourage offers to adopt it.
Overcoming cost concerns
Many businesses, no matter what sector they operate in, are hesitant to adopt digital solutions due to the perceived costs associated with implementation and training.
However, new technology can be used to alleviate cost burdens elsewhere, for example, a digital procurement platform can be used to help buying teams secure better pricing for materials.
Adequate preparation including proper research and investment in training can help ensure that when new software is implemented, teams can hit the ground running, experience the benefits quickly, and reduce the risk unexpected expenses.
Addressing potential security risks
Data security and privacy concerns should be considered when implementing a new digital solution. The good news is that some software actually enhances data security because they remove some of the manual elements of recording data, improving accuracy.
If you’re considering implementing something new within your business, ensure you research the provider thoroughly and ensure that appropriate accreditations are in place.
Overcoming these barriers to digital adoption in construction will transform the industry. By gradually introducing new technology and investing in robust training, contractors can remain competitive in an industry that faces many challenges.
