18 of the 25 brands under Aggregate Industries have rebranded to Holcim UK as part of a strategic shift
Three additional brands will endorsed by Holcim UK and two will operate under their own names, including Bradstone, which will be joined by two further brands.
The more will see the business more closely aligned with Swiss-based parent company Holcim, after twenty years as a UK-based subsidiary.
Holcim UK employs around 4,000 people across over 200 sites in the UK.
Prioritising “people, purpose and performance”
Lee Sleight, CEO of Holcim UK, said: “Our evolution from Aggregate Industries to Holcim UK is much more than a rebrand. It represents a commitment to leading the sector towards a more sustainable future through a commitment to innovation and collaboration.
“By uniting under one coherent brand, we can focus on driving sustainable growth for our business and many customers and suppliers we have formed strong partnerships with over the years. With such growth, we can continue to invest in the people and solutions capable of making a positive difference to customers and communities. Key to this will be our ongoing prioritisation of people, purpose and performance to achieve our ambitious revenue and sustainability growth targets.
“Through taking on the global brand, we can leverage Holcim Group’s global presence and the innovative solutions it has brought to a variety of different markets. With our renewed strategic direction, we will not only be able to reduce our environmental impact and make positive change as a business, but be a trusted partner to our customers as they aim to do the same.”
Of the 25 brands, 18 will be migrating to Holcim UK, three additional brands will be endorsed by Holcim UK and two will continue operating under their own name, including Bradstone which will see two further brands migrate under its name.
Around a third of Holcim UK’s turnover comes from sustainable products
Holcim UK said that the business wanted to increase the amount of sustainable building solutions it offers over the next five years and has launched a new report, Making Sustainable Construction a Reality, as well as a giant ‘sustainabill board’.
The four by three metre billboard was created with low-carbon concrete and recycled aggregates and is covered in hundreds of pollinator-loving plants, flowers and seeds, as well as completely edible nut husk bird feeders to entice local wildlife and provide a natural habitat for insects and other species. Wildflife is expected to nibble away at the billboard, leaving only the frame by April.
