Dom West appointed as West Fraser’s sales director

Dom West has been appointed as the new West Fraser sales director for the UK and Ireland

As the new West Fraser sales director, Dom West will manage the sales team and customer base to look for growth opportunities and promote the company’s strong technological and environmental innovations.

West has an extensive career in key sales positions – most recently as sales director and interim VP at Aliaxis UK.

He commented: “I am looking forward to leading the already well-established sales organisation in the UK & Ireland. As well as driving the sales of West Fraser’s leading OSB, MDF and PB products, I will be working with our team to identify new opportunities for growth.

Further West Fraser’s environmental status

“I will be focused on establishing early working relationships with our customers and learning all about our products and value-added services. Also, we are in the process of evolving our sales organisation and I will be supporting our senior sales managers in the recruitment process.

“I am excited about furthering our environmental status and messaging. More and more of us are aware of our impact on the environment; so being able to represent a business whose products are net carbon negative is important to me.

“Finally, my family was involved for many years within the timber industry in France, starting a sawmilling business in the early 1950s, around the same time as the Ketcham brothers started their first planning mill in Quesnel. So, it’s great for me to be able to continue our family tradition too.”

For further information about West Fraser call 01786 812 921 or visit Uk.westfraser.com.